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Alexander Bard

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Languages: English
Geography: EU countries
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Alexander Bengt Magnus Bard is a Swedish artist, music producer and writer.

Bard has given public lectures since 1996, specializing on the social implications of the interactive revolution, and is one of the leading speakers on the international Management science lecturing circuit.

He has written three books with media theorist Jan Söderqvist, the first called Nätokraterna (published in English in 2003 as Netocracy: The New Power Elite & Life After Capitalism, as well as in 14 further languages) a second book titled Det globala imperiet (currently in translation to English as The Global Empire) and a third book titled Kroppsmaskinerna (originally published in 2009, currently in translation to English as The Body Machines), in which he presents his philosophical vision for a global society following the interactive revolution.

Bard began his musical career in 1982 with the single Life in a Goldfish Bowl released under the name Baard, a synth-punk fusion project he had formed together with two female striptease dancers. He later had some minor success as Barbie, which saw Bard in drag singing dance-oriented pop. After abandoning work on a second Barbie album, Bard formed Army of Lovers with two of Barbie's entourage, Jean-Pierre Barda and La Camilla.

Army Of Lovers had over 20 Pan-European hits, the biggest being Crucified, Obsession, and Sexual Revolution, while their presence in the U.S. and the UK was limited to repeated club chart successes. They released five studio albums, made over 20 music videos, and became phenomenally successful across Eastern Europe, before Bard disbanded the group in 1996. Army Of Lovers have later earned a widespread iconic status in the gay culture, often referred to as a perfect example of the postmodern take on the ideals of camp.

Following the demise of Army Of Lovers, Bard founded Vacuum, a symphonic synthpop project featuring Bard, Marina Schiptjenko (formerly of synthpop group Page), and newcomer Mattias Lindblom. Their debut single I Breathe was one of the fastest selling singles in Sweden in 1997 and also topped the singles chart in Italy. Further releases did not do as well, except in Russia and Ukraine, and Bard left after only two albums.

He reformed Army Of Lovers briefly in 2000 for a handful of new tracks and a greatest hits collection, and later co-wrote and co-produced the first two Alcazar albums. Since 2005, Bard has been working and performing with the band, BWO (short for Bodies Without Organs), together with Marina Schiptjenko and new vocalist Martin Rolinski. Their debut album Prototype generated seven top 20 hit singles in Scandinavia and across Eastern Europe and reached platinum status. A second album Halcyon Days, was released in April, 2006, which shipped gold and generated four additional hit singles. 2007 saw the release of a third album, Fabricator, followed by a 2008 compilation album and the 2009 release of a fourth studio album, Big Science.

In December 2009, Bard announced that he was working with co-producer Henrik Wikström on a new project called Gravitonas, signed to Universal Music worldwide. The project, described as electro-rock, and fronted by Bard himself and vocalist Andreas Öhrn, released a first digital EP in April 2010 and had its first charts hits in Sweden and Russia in the autumn of 2010.

A Gravitonas debut album is set for a September 2011 release. Besides the groups mentioned above, Alexander Bard has also worked as a songwriter and producer for several Swedish artists, in the 1980s mainly with Ola Håkansson and Tim Norell, in the early 1990s with Anders Wollbeck and Per Adebratt—especially on the early 1990s Columbia Records—signed African cult act Midi Maxi & Efti—and more recently mainly with Anders Hansson and Henrik Wikström. He was a co-founder of Stockholm Records and runs several internet and music-related businesses.