Richard Denny

Budget: fee on request
Languages: English
Geography: UK

Richard Denny is an international business growth specialist, speaker and author. He has acquired the status of a legend in the conference speaking world. “The UK’s Guru of Sales” The Telegraph, “The master of professional salesmanship” The Times, “The millionaire maker” Birmingham Post and Mail, “The UK’s Guru of Motivation” The Daily Mail.

Richard has had a fascinating career and his credentials are impressive. He started out in agriculture and was instrumental in changing the face of marketing British farm foods when he was in his late 20s. The Farmer’s Guardian Newspaper said in 2009 “It is characters like Richard Denny that have made the farming industry the colourful profession that it is today”.

From agriculture he seized the opportunity to work in direct sales with products as diverse as household detergents to ladies bras, becoming the top sales person, sales leader, with phenomenal results and ended leading a team of 2,000 agents. He worked in the U.K. Ireland and the U.S.A. where he was exposed to some of the world’s greatest communicators, but most importantly of all discovered Dale Carnegie and Dr Norman Vincent-Peel. Another life changing moment, he recognised the potential of a developing Middle East, being based in Dohar in Qatar he marketed and sold steel, Greek cement, British chicken and Yugoslavian lamb. A new opportunity occurred with the invention of electronic watches, he came back to the U.K. and imported and marketed electronic gadgetry from the Far East.

He was now being asked to speak at Conferences and Conventions to share his experiences and this led to Denny Training being formed. Now keeping a busy schedule of engagements he saw the potential of video based training, and his first video course ‘Win at Sales’ became an international best seller. He wrote his first book ‘Selling to Win’ in 1988 and it stayed at the top of the Business Best Sellers List for 14 months. This book has been translated into 28 languages, is in its third edition and sells in over 40 countries.

Richard now passionately believes in the importance of a positive attitude backed and supported with practical usable skills and behaviours. He wrote his second book ‘Motivate to Win’ that became another international best seller also now in its third edition in 27 languages.

World wide demand increased for his personal appearances while at the same time he was producing more video and audio training programmes, as well as managing a business delivering in-company training on leadership, sales and customer care supported with a team of trainers. He had a horse breeding stud in Gloucestershire and his stock won numerous championships at shows all over the UK.

He has been non-executive Chairman of a battery company, of an online marketing company, a luxury yacht company and co-founded and was Chairman for ten years of one of the UK’s fastest growing telecommunication companies.

More books followed all becoming international best sellers. He is the creator and founder of the British Sales Diploma and British Leadership & Management Diploma. He is also the Chairman of Denny Publishing, Richard Denny Global and Denny Training. He regularly appears on television and radio.


  • 2007 Winning New Business: Essential Selling Skills for Non-Sales People
  • 2003 Succeed for Yourself
  • 2002 Motivate to Win
  • 2001 Communicate to Win
  • 2000 Selling to Win
  • 1994 Speak for Yourself


  • Selling
  • Leadership
  • Management
  • Customer Care
  • Business Growth
  • Conference Chairman / Facilitator